Today, User Experience (UX) penetrates all industries. Markus Kugler, Managing Director at coeno, identifies three reasons for large companies to deal with UX now. coeno has just been assigned to do the UI redesign of the sophisticated online campaign tool AdCampaign by the Swiss company Publicitas. The goal: satisfied users who enjoy the application. According to Markus Kugler, this should also be the rule for business applications.
At coeno, we have been conducting innovation and ideation workshops since the middle of 2016, not so much due to strategic considerations, but because we have gained a lot of experience with various creative and meeting methodologies internally, and the opportunities evolved for us to apply this methodological knowledge in collaboration with some of our longtime customers. As a result, this work has provided us with a lot of fun and along the way we have helped our customers get their respective workshop topics going.