Scope of application
With this data protection declaration, users receive information about the type, scope and purpose of the collection and use of their data by the responsible provider. The Federal Data Protection Act (BDSG) and the Telemedia Act (TMG) form the legal framework for data protection.
Types of data processed:
- Inventory data (e.g., name, e-mail)
- Contact details (e.g., name, e-mail)
- Content data (e.g., text input, photographs, videos)
- Usage data (e.g., visited websites, interest in content, access times)
- Communication data (e.g., device information, IP addresses)
Purpose of processing
- Provision of the online offer, its functions and contents.
- Response to contact requests and communication with users.
- safety precautions
- Range measurement/marketing
Use of Google Analytics
This website uses Google Analytics, a web analysis service of Google Inc. “(“Google”). Google Analytics uses “cookies”, which are text files placed on your computer, to help the website analyze how users use the site. The information generated by the cookie about your use of this website is usually transferred to a Google server in the USA and stored there. However, due to the activation of IP anonymisation on these websites, your IP address will previously be reduced by Google within member states of the European Union or in other signatory states to the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and shortened there.
You can also prevent Google from collecting the data generated by the cookie and relating to your use of the website (including your IP address) and from processing this data by Google by downloading and installing the browser plug-in available under the following link: Browser Add On to disable Google Analytics.
Our website measures conversions using visitor action pixels from Facebook, Facebook Inc., 1601 S. California Ave, Palo Alto, CA 94304, USA (“Facebook”).
These allow the behavior of site visitors to be tracked after they click on a Facebook ad to reach the provider’s website. This allows an analysis of the effectiveness of Facebook advertisements for statistical and market research purposes and their future optimization.
You can also deactivate the custom audiences remarketing feature in the Ads Settings section at https://www.facebook.com/ads/preferences/?entry_product=ad_settings_screen. You will first need to log into Facebook.
If you do not have a Facebook account, you can opt out of usage-based advertising from Facebook on the website of the European Interactive Digital Advertising Alliance: http://www.youronlinechoices.com/de/praferenzmanagement/.
If comments or other contributions are written and published on our website, we store the IP address, the user name and the time of creation. These data are collected for security reasons, since the provider can be prosecuted for illegal content (prohibited propaganda, insults, etc.), even if they were created by third parties. In such a case, the information is used to determine the identity of the author.
If you subscribe to our newsletter, we will use the information you provide exclusively for this purpose or to inform you of the circumstances relevant to this service or registration. We do not pass these data on to third parties.
A valid (valid) e-mail address is required to receive the newsletter. The IP address you use to subscribe to the newsletter and the date on which you subscribe to the newsletter are also stored. This data serves us as proof of misuse if an external e-mail address is registered for the newsletter. In order to ensure that an e-mail address is not misused by third parties on our mailing list, we work in compliance with the law using the so-called “double opt-in” procedure. Within the framework of this procedure, the order of the newsletter, the sending of the confirmation e-mail and the receipt of the registration confirmation are recorded.
You have the possibility at any time to revoke your consent to the storage of the data, your e-mail address and their use for the newsletter dispatch. For the revocation we provide you in each newsletter and on the website a link. You also have the option of informing us of your wish to cancel using the contact options mentioned in this document.
The newsletter is sent via “MailChimp”, a newsletter distribution platform of the US provider Rocket Science Group, LLC, 675 Ponce De Leon Ave NE #5000, Atlanta, GA 30308, USA.
The e-mail addresses of our newsletter recipients, as well as their further data described in the context of these notes, are stored on the servers of MailChimp in the USA. MailChimp uses this information to send and evaluate the newsletter on our behalf. Furthermore, MailChimp can use this data according to its own information to optimize or improve its own services, e.g. to technically optimize the sending and presentation of the newsletter or for economic purposes, in order to determine from which countries the recipients come. However, MailChimp does not use the data of our newsletter recipients to write them down or pass them on to third parties.
Integration of third-party services and content
Our offer may include content, services and performances of other providers. These include maps provided by Google Maps, videos from YouTube and graphics and images from other websites. In order for this data to be called up and displayed in the user’s browser, the transmission of the IP address is absolutely necessary. The providers (hereinafter referred to as “third-party providers”) thus perceive the IP address of the respective user.
Although we make every effort to use only third-party providers who only need the IP address to deliver content, we have no influence on whether the IP address may be stored. In this case, this process is used for statistical purposes, among other things. If we have knowledge that the IP address is stored, we point this out to our users.
We also use functions of the microblogging service Twitter on our website. Twitter is operated by Twitter Inc, a US company based in the USA, San Francisco, CA 94103, 1355 Market St, Suite 900, the main function of Twitter is the “tweet function”. If you use these via our website, a link will be established with your Twitter account. Data may be exchanged with other users and data may be transmitted to Twitter. We receive no knowledge of the content of the data sent to Twitter, nor are we informed of its use. Find out more about these questions at http://twitter.com/privacy. There you will find the detailed data protection statement of Twitter. Furthermore, the platform offers you the opportunity to design your own data protection settings at http://twitter.com/account/settings
On our website, we use functions of XING, a network that aims in particular to promote professional contacts among its members. The provider of this network is XING AG. It is located at Dammtorstraße 29-32 in 20354 Hamburg. When one of our pages with XING functions is accessed, a connection to XING servers is established. We are not aware that XING stores personal data. To the best of our knowledge, XING does not evaluate or store any IP addresses. If you would like further information on XING data protection, you can call up the XING data protection declaration with the link https://www.xing.com/app/share?op=data_protection. There you can also learn more about the XING share button.
The server log files are anonymous data that are collected when you access our website. This information does not allow any personal conclusions to be drawn about you, but for technical reasons it is indispensable for the delivery and presentation of our contents. Furthermore you serve our statistics and the constant optimization of our contents. Typical log files are the date and time of access, the amount of data, the browser used for access and its version, the operating system used, the domain name of the provider commissioned by you, the page from which you came to our offer (referrer URL) and your IP address. Logfiles also allow a precise check in case of suspicion of illegal use of our website.
We collect personal data within the scope of data avoidance and data economy only to the extent and as long as it is necessary for the use of our website or is prescribed by law. We take the protection of your personal data seriously and strictly adhere to the relevant legal regulations and this data protection declaration when collecting and processing personal data. If the purpose of data collection ceases to apply or if the end of the legal storage period has been reached, the data collected will be blocked or deleted. Our website can be used regularly without passing on personal data. If we collect personal data – such as your name, address or e-mail address – this data collection is voluntary. This data will not be disclosed to third parties without your express consent. Please note that data on the Internet is generally not always transmitted securely. Especially in e-mail traffic, data exchange protection cannot be guaranteed.
Information, deletion, blocking
You will receive information at any time and free of charge about the personal data we have stored about you as well as about the origin, the recipient and the purpose of data collection and data processing. You also have the right to request the correction, blocking or deletion of your data. This does not apply to data which is kept due to legal regulations or which is required for proper business transactions. Data is stored in a lock file for control purposes so that data can be locked at any time. If data are not collected by a legal archiving obligation, we delete your data at your request. If the archiving obligation applies, we block your data. For all questions and concerns regarding the correction, blocking or deletion of personal data, please contact our data protection officer under the contact data in this data protection declaration or at the address stated in the imprint.
Changes to our data protection declaration
In order to ensure that our data protection declaration always complies with current legal requirements, we reserve the right to make changes at any time. This also applies in the event that the data protection declaration has to be adapted due to new or revised services, for example new services. The new data protection declaration will then take effect the next time you visit our website.