Astro Go & Astro Ultra
Astro, a Malaysian broadband provider, commissioned us to redesign the user interface of Astro Ultra and Astro Go. There were tight technical constraints and uncertainties regarding feasibility. In addition, the design challenge was to prepare the very extensive live and VoD offer for consumers in a clear and comprehensible way in order to generate the perfect user experience for smart TV, tablet and smartphone.
As with the previous project, "MyAstro," the second challenge was to familiarize ourselves with the special features of the Asian market. This resulted in completely different usage requirements compared to an application for a European target group.
The final streaming application is not only visually impressive. The start page in particular strikes with a visually stunning stage, contains targeted recommendations on start and subpages, and offers versatile customization for the user's profile. The new, darker appearance not only conveys a cinematic atmosphere, but also allows the content to come more to the fore.
July - November 2021
Astro Go and Astro Ultra include live TV and VoD content, as well as a recording function. There is also a dedicated library (My Stuff) to keep track of all your favorite movies and series. The integrated “Guide” is the perfect companion for Live TV. It ensures optimal orientation and includes features such as “favorite channels” and a channel filter.
There are also major differences between Germany and Malaysia in terms of understanding visual aesthetics. Working closely with Astro's Malaysian design team, we developed a design language that fit a premium brand with appropriate content. These design and UX guidelines were then transferred into the entire product by the internal design department.
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