David Systems
DAVID Systems is a renowned international provider of comprehensive solutions for broadcast content production and distribution. Our focus is on highly customizable and scalable software for rich media workflows. The company approached us with a big wish: to take the user experience to a higher level.To illustrate the current state of our UX efforts, we use a scale developed by Jakob Nielsen. This scale ranges from level 1 "UX lacking" to level 6 "User-oriented".Why is increasing this value important?Increasing the UX value has several positive effects:Increased revenue.Improved customer satisfaction.Increased brand awareness.Better employee retention.Reduced development costs.At the beginning of our efforts, we rate our company on the scale with a value of 1.5 - this shows that we still have many opportunities to improve the UX.
First, we built up our UX know-how in the DAVID Systems team through lectures and workshops. Then we applied it together in projects. We improved complex web applications and tested our assumptions in usability tests with users. In the process, we developed a process in which ideas for innovative new services are first given a rough shape and then validated. We have always kept the needs of the user:inside in mind, without neglecting the requirements of the business. To unify all native and web-based applications, we developed a design system. The UX maturity level is currently at a solid 3, which is considered "Emergent". Our next task is to consolidate the methods we have learned so that UX work can proceed even more smoothly throughout the company.
Since September 2019
"DAVID Systems has held a unique combination of challenges for coeno: Integrating a high-quality UX into our products and creating a shared understanding of UX within DAVID. coeno has taken this task in their stride by effectively sharing knowledge, leading clear workshops and becoming an instrumental part of our UX teams. We especially appreciate coeno's professionalism, great collaboration and contribution to helping developers and product owners really live UX."
Dave Watson - Senior Marketing, Media and Content Executive
DAVID Systems' software is extremely powerful and highly customizable. This creates a complexity that we tried to reduce through visual hierarchy, functional prioritization and smart interaction logics. As always, the rule was: we are not the users:inside. We therefore made assumptions about which functions users prioritize in certain situations. We consistently tested these assumptions, whether for small elements such as pagination or larger changes such as the presentation of and interaction with tables.
We documented all the results online in a UI specification that guides the development team in designing UI components.
In the slider you can see 4 applications that now speak the same design language but are still individual:
How do you get from the idea of wanting to create a new, better solution for podcast production to something tangible on which user experience and technical scope can be built? One way: our UX Power Days, gladly also remotely. Nine participants from different time zones were guided by us through four sessions, each lasting three hours. We act as moderator and methodical pacemaker, the DAVID Systems team provides the technical expertise. The result is usually, and also in this example, a clearly formulated goal, identified hurdles and a solution idea that can be implemented in a prototype in the following step.
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