Play - Sky Innovation Hub
Play was Sky Deutschland's Open Innovation Hub. It was launched with the aim of finding and developing new and innovative ideas for the entertainment of the future. Our own office and meeting rooms in the middle of Munich, the support of renowned mentors and the use of partners from the fields of technology, marketing and user experience enable potential founders to bring their ideas to the streets.
As a partner in the field of user experience, we played a key role in shaping ideas on PowerPoint into validated value propositions with users and then, in a second step, developing tangible prototypes.
2017 - 2018
Four batches with four ideas each, each batch with a maximum duration of six months. The ideas range from algorithm-based digital coaches for football and basketball to live audio and video broadcasts from the club scene, a pay-TV service for the restaurant industry based on new, extremely lean hardware and software, an event management platform and a chatbot for football fans.
Whether an idea can work depends largely on its perceived value for users. Value proposition and positive UX are based on fulfilling expectations and addressing gains and profits. And methodologically, UX and value proposition optimisation go hand in hand - without talking to real potential customers, it doesn't work.
Sky has also taken an iterative approach to its own process. Parallel to the projects, a separate framework for the activities of the Hub participants was developed in cooperation with us and other partners. The result is a user-centred product process with methods for each activity and phase, documented in the playbook.
